What is a trade incentive?

A trade incentive is a financial or non-financial motivation offered to businesses or individuals to encourage specific commercial behaviors, such as increased sales, market entry, or product promotion. These incentives can take various forms, including discounts, rebates, bonuses, or promotional support. They aim to stimulate trade activity and enhance competitiveness within a market. By aligning the interests of sellers and buyers, trade incentives can help drive growth and improve overall market efficiency.