Why brands cannot be expected to last forever?

Brands cannot be expected to last forever due to factors such as changing consumer preferences, market dynamics, and technological advancements. As cultural and societal values evolve, brands must adapt or risk becoming irrelevant. Additionally, increased competition and the rise of new entrants can challenge established brands, making it difficult for them to maintain their market position. Finally, economic shifts and crises can further impact brand longevity, leading to declines or even obsolescence.