Blockbuster utilized various entry modes to penetrate foreign markets, primarily through Franchising and joint ventures. By franchising, they allowed local entrepreneurs to operate Blockbuster stores, leveraging local market knowledge while minimizing capital risk. In some cases, they formed joint ventures with local companies to share resources and expertise, facilitating a smoother entry into diverse cultural and regulatory environments. These strategies enabled Blockbuster to expand its global presence effectively while adapting to local market dynamics.
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