What aspect of behaviorism made it attractive to critics of the psychoanalytic perspective?

Critics found behaviorism's emphasis on observable behaviors and scientific principles more objective and measurable compared to the more abstract and subjective concepts of psychoanalysis. Behaviorism's focus on observable outcomes and environment-driven explanations was seen as more practical and directly applicable to behavior change. Additionally, behaviorism's rejection of unconscious processes and emphasis on learning theories appealed to critics seeking a more empirical and evidence-based approach to understanding behavior.