What Is Syndicated Market Research and What Are the Advantages?

Syndicated market research is market research that isn't specific to one client. Because it is broad and general research that can benefit multiple companies or industries. It's main benefit is that it is cost effective. Custom research is typically more expensive as it is normally funded by one company instead of multiple companies.

Some of the other benefits are that it can help companies measure brand awareness, identify industry trends, offer competitive research and provide a market overview.