Why is effective communication important in organisation?

effective communication is important in an organization because it creates mutual understanding environment between the management and employees. Directly, it also helps in increasing the employee's productivity.

Clear speech is important so the other person/people can understand what you are saying. If it is written information i believe it should include facts as well as opinions so it is not biased. It should be formal and simple to read. Your Audience are the people who will read this so think of how they would see it and work from there.

it gives a sense of direcction to the workers as they now understand what they are to achieve through good communication

staff motivation especially a two way communication

ideas from workers who are closer to action

it reduces the rate at which wokers react to changes