Why is customer service important to banks?

I present customer service seminars. Very simply, any time you are dealing with people whether at a bank or anywhere else, customer service is very important. The "Golden Rule" always applies. A bank is not really any different in many ways from any other service. In it's basic sense, forget about a bank or as someone at a bank; think of yourself giving an allowance to your child; someone who you love and translate that now to a higher business type level.