Is a marketing program the same as a marketing plan?

The marketing program would implement the marketing plan. For example, part of your plan might be to distribute 500 flyers in a neighborhood. The program component would be to design, print, and actually distribute the flyers. A sub-component of this item on your plan would include the need to hire people to distribute the flyers. The program part of the sub-component would be to hire workers to distribute the flyers.