What are the building blocks of theory in mass communication?

The building blocks of theory in Mass Communication include key concepts such as media effects, audience reception, and communication processes. These elements help to explain how media influences public perception, shapes societal norms, and facilitates the exchange of information. Additionally, theoretical frameworks such as the uses and gratifications theory, agenda-setting, and the spiral of silence contribute to understanding the complex interactions between media, messages, and audiences. Together, these components form the foundation for analyzing and interpreting the role of mass communication in society.