What are Organizations that are not currently selling goods in a particular task environment but which could choose to enter this environment if they wanted to are known as?

Organizations that are not currently selling goods in a particular task environment but could choose to enter it if they wanted to are known as potential competitors. These entities have the capacity to enter the market, often due to their resources, capabilities, or market position, and can influence the competitive dynamics of that environment. Their potential entry can affect the strategies and behaviors of existing competitors.