How does quantities research different from qualities research?

Quantitative research focuses on numerical data and statistical analysis to identify patterns, test hypotheses, and draw objective conclusions. It typically involves large sample sizes and structured methods, such as surveys and experiments, to produce measurable results. In contrast, qualitative research emphasizes understanding human behavior and experiences through non-numerical data, such as interviews, focus groups, and observations. This approach seeks to explore deeper insights and meanings, providing a more subjective and contextual understanding of a phenomenon.