How did Charlotte's message change the way that Lurvy and Mr Zuckerman looked at Wilbur?

Charlotte's message praising Wilbur's virtues as "Some Pig" and "Terrific" changed the perspectives of Lurvy and Mr. Zuckerman by making them see Wilbur as special and unique. They began to appreciate Wilbur more, recognizing his worth and significance, thanks to Charlotte's clever and heartwarming messages in her web.