William McKinley won the election of 1896, campaigning on a platform that supported increased industrialization, higher wages, and adherence to the gold standard. His victory marked a significant shift toward pro-business policies and the consolidation of the gold standard, which appealed to industrial interests and conservative voters. McKinley's opponent, William Jennings Bryan, advocated for bimetallism, which aimed to increase the money supply and support farmers and laborers. McKinley's win solidified the Republican Party's dominance in American politics for the next several years.
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