What is meant by product positoning?

Product positioning refers to the strategic process of defining how a product fits within the market and is perceived by consumers relative to competing products. It involves identifying the target audience, highlighting unique features and benefits, and establishing a distinct image in the minds of consumers. Effective product positioning helps differentiate a product from its competitors, guiding marketing efforts and influencing consumer purchasing decisions. Ultimately, it shapes the brand's identity and value proposition in the marketplace.