What are the role of marketing in the society?

What is a digital strategy?

This is perhaps best answered with a question. Can you sum up in one

sentence what you will be trying to achieve over the coming years? If not,

then you don’t have a strategy. If you can articulate that but you don’t know

how to get from where you are to your end vision, then you don’t have a

strategy. If you have a vision and a path to get there then you have a strategy

but if that is not based on research, bought into by your leadership team and

with clear deliverables then your strategy will almost certainly not be a success.

If you were to google the Word ‘strategy’ you would find definitions

such as ‘A plan of action designed to achieve a long-term or overall aim’

and ‘A method or plan chosen to bring about

a desired future, such as achievement of a goal or solution to a problem’

Both of these definitions are of course true,

but we need to go deeper.

What we look at in this book is how to turn your great ideas and those

of your team and business into one strategy that is robust, agreed and

aligned with your wider business. This strategy needs to go thro

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