The introduction of rural free delivery (RFD) in the late 19th century made it possible for rural residents to receive mail directly at their homes, eliminating the need to travel to distant post offices. This increased accessibility allowed people in remote areas to engage with mail order catalogs, which showcased a wide range of products previously unavailable to them. The convenience of ordering goods directly from catalogs and having them delivered to their doorstep fueled the popularity of this shopping method, transforming consumer habits in rural America. As a result, mail order catalogs became an essential resource for rural communities, connecting them to broader markets.
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