What was the main reason why the masskara festival was organized?

The MassKara Festival was organized in Bacolod City, Philippines, in 1980 primarily to uplift the spirits of the local community during a time of economic hardship and tragedy. It was conceived as a way to showcase the resilience and joy of the people, despite facing challenges such as a sugar crisis and a tragic ferry disaster. The festival features vibrant masks and lively street dancing, symbolizing hope and unity among the residents. Over the years, it has evolved into a celebration of culture and identity.