What are mattel's core competencies?

Mattel's core competencies include strong brand recognition, innovative product development, and effective global marketing strategies. The company has established iconic brands like Barbie and Hot Wheels, which resonate with consumers and drive loyalty. Additionally, Mattel Excels in leveraging partnerships and licensing agreements, expanding its reach across various media and merchandise platforms. This combination of brand strength, innovation, and strategic partnerships enables Mattel to maintain a competitive advantage in the toy industry.