How is hubba bubba invented?

Hubba Bubba, the popular bubble gum brand, was invented in the early 1970s by the Wrigley Company. The gum was designed to be softer and more pliable than traditional Chewing Gum, making it easier to blow bubbles. The name "Hubba Bubba" was chosen for its playful sound and appeal to children. The product quickly gained popularity for its fun flavors and bubble-blowing capabilities.