Steps in achieving goals in marketing?

These handy Tenets of a successful ad applies to websites, direct marketing, and just about any marketing communication. First, note the classic sales-building funnel:

Awareness>Fulfillment>Conversion

Tenets of a successful marketing campaign...

• Stops the viewer

• Relates to the target audience

• Dramatizes a USP (unique selling proposition)

• Rewards customer involvement

• Supports its claims

• Is presented logically

• Is inviting, easy to follow

• Avoids chest-thumping

• Reflects the company image

• Asks for customer action

http://www.ejwassoc.com/advertising.php