What are five common requirements of an MkIS?

Five common requirements of a Marketing Information System (MkIS) include data collection, data storage, data analysis, reporting capabilities, and user accessibility. Data collection involves gathering relevant market and customer information from various sources. Storage ensures that this data is organized and easily retrievable. Analysis facilitates the interpretation of data to derive insights, while reporting capabilities present the findings in a user-friendly manner, ensuring that stakeholders can easily access and utilize the information.