This is a novelty item known as a "Lincoln Facing Kennedy" penny.
Many of these were manufactured by private individuals in the 1970's as an advertising gimmick. They would take a normal penny (dates will vary) and stamp Kennedy's image into the coin. Then they would attach the coin to a card, which would have listed the "Astonishing Coincidences" between the two presidents. Ususally these cards would also have some kind of advertisement for a local business at the bottom.
A picture of one of these advertising cards is here : http://www.workingmancoins.com/ForSale/Pics/OtherLinKenCard1974.jpg
A closeup of the list of the "Astonishing Coincidences" is here : http://www.workingmancoins.com/HistoryLinKenFacts.jpg
I have sold many of these Lincoln-Kennedy pennies over the years for $1.00 apiece, and carded ones for $2.50 each.
Dan Moore
The Working Man's Rare Coins
http://www.workingmancoins.com
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