What is single product pricing?

Single product pricing is a strategy where a company sets a specific price for a single product, rather than for a range of products or services. This approach simplifies the pricing structure and can help target a specific market segment. It allows businesses to focus on the perceived value of that particular product, making it easier for consumers to understand and compare. Single product pricing is often used in scenariOS where a product is unique or has distinct features that justify its price point.