What are the components of the total product conecpt?

The total product concept consists of three main components: the core product, the actual product, and the augmented product. The core product refers to the fundamental benefit or service that fulfills a customer's need. The actual product includes the tangible features, design, brand, and quality that differentiate it from competitors. Finally, the augmented product encompasses additional services or benefits, such as warranties, customer support, and after-sales service, that enhance the overall value proposition.