What does client and target audience mean in textiles?

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2026-09-06 09:55

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In textiles, the "client" refers to the individual or business that purchases or commissions fabric or textile products, such as designers, manufacturers, or retailers. The "target audience," on the other hand, encompasses the specific group of consumers that the textile products are designed for, characterized by Demographics, preferences, and purchasing behavior. Understanding both the client and target audience is essential for creating products that meet market demands and effectively promote them.

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