How many tourists visit Shetland?

Shetland typically attracts around 30,000 to 40,000 visitors each year, with numbers varying based on factors like cruise ship arrivals and seasonal tourism trends. The archipelago's stunning landscapes, rich wildlife, and unique culture draw both domestic and international tourists. Additionally, events such as the Up Helly Aa fire festival can significantly boost visitor numbers. Overall, Shetland remains a popular destination for those seeking off-the-beaten-path experiences.