Who named Reno NV The Biggest Little City?

Reno, Nevada, earned the nickname "The Biggest Little City in the World" in the early 20th century as part of a marketing campaign to promote the city as a vibrant destination for gambling and entertainment. The phrase is associated with the city’s growth and its ability to offer big-city amenities despite its smaller size. The exact origin of the nickname is uncertain, but it has since become an integral part of Reno's identity.