In what ways is wealth maximization objective superior to the profit maximization objective?

Wealth maximation aims in maximising Shareholders wealth, employees wealth, profiting the external and internal parties of the firm, vendors, vendees, customers, investors, employers and all the parties interested in the benefit of the company.

Wealth maximation results in increased goodwill, branding and reputation of the company.

Where as profit maximation only deals with increased profits. Wealth maximation is a wider concept