When an advertisement displays a graph representing a company's profits What kind of appeal is the advertisement making?

When an advertisement displays a graph representing a company's profits, it is making an appeal to logic and reason, often referred to as an appeal to ethos or logos. This visual representation aims to establish credibility and trust by showcasing quantitative evidence of the company's success and stability. By highlighting financial performance, the ad seeks to persuade consumers that the company is a reliable choice based on its proven track record.