What is the difference between injunctive norms and descriptive norms in terms of influencing behavior?

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2026-08-07 00:25

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Injunctive norms are about what is socially approved or disapproved, while descriptive norms are about what is commonly done. Injunctive norms influence behavior by shaping perceptions of what is right or wrong, while descriptive norms influence behavior by showing what others are doing.

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