Which one of the following descriptions best describes horizontal integration?

Horizontal integration refers to the strategy of a company acquiring or merging with other companies at the same level of the supply chain or in the same industry. This approach aims to increase market share, reduce competition, and achieve economies of scale. By consolidating operations or expanding product lines, a firm can enhance its competitive advantage and streamline processes. Examples include a fast-food chain buying another chain or a technology company merging with a competitor.