Coca-Cola began its foreign direct investment (FDI) efforts in the late 19th and early 20th centuries, expanding beyond its home market in the United States. The company established its first international bottling plant in 1906 in Cuba, marking the start of its global expansion. Over the years, Coca-Cola continued to invest in various countries, adapting its products and marketing strategies to local tastes and cultures, which helped it become a leading global brand. This strategy has allowed Coca-Cola to build a vast international presence and leverage local partnerships for distribution and production.
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