What notion does Kennedy seek to reinvent in the passage john f Kennedy's 1963 civil rights address?

In his 1963 civil rights address, John F. Kennedy seeks to reinvent the notion of American identity by emphasizing that civil rights are fundamental to the nation's core values of equality and justice. He argues that the struggle for civil rights is not just a political issue but a moral imperative that requires collective action from all Americans. By framing civil rights as integral to the American Dream, he calls for unity and commitment to achieving true equality for all citizens.