What did both sided use to control public opinion?

Both sides utilized a variety of media channels, including newspapers, radio, and later, television, to shape and control public opinion. Propaganda techniques, such as emotional appeals, selective facts, and persuasive messaging, were employed to influence perceptions and mobilize support. Additionally, social media emerged as a powerful tool for both sides, allowing for targeted campaigns and rapid dissemination of information. These strategies aimed to create narratives that aligned with their respective agendas and rallied public sentiment in their favor.