What influenced Alan macnaughton to start the world wildlife fund?

Alan Macnaughton was influenced to start the World Wildlife Fund (WWF) by his passion for wildlife conservation and the urgent need to address the threats facing the natural world. The early 1960s saw increased awareness of environmental issues, and Macnaughton, along with other conservationists, recognized the necessity for a dedicated organization to promote and support global wildlife conservation efforts. Their goal was to raise funds for conservation projects and to educate the public about the importance of protecting endangered species and their habitats.