How does the WWE chairman decide who becomes WWE champ or world heavyweight champ?

He chooses the wrestler whos makeing people buy tickets and selling merchandise. He chooses the most popular wrestler (whether ther babyface or heel) and the wrestler who can show up 2 any event and mak people stand on ther feet and cheer ther heads off (like cena or batista or undertaker). He expects the world champ 2 show up every nite and blow the roof off and who is a leader backstage.