It is an onomatopoeia - that means it's a Word (or phrase) where the Words sound like the noise they're trying to describe. "Ding a ling" is the noise a bell makes, so you say that, or you say "ding dong" or "ring a ling."
If you mean the slang term meaning someone is not very bright, it comes from the old idea that crazy people heard noises, like bells ringing, that were not actually there.
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