When demand decreases, total revenue typically declines as well. This occurs because a decrease in price usually leads to a reduction in the quantity sold, particularly if the product is elastic. However, if the demand is inelastic, total revenue may remain stable or even increase with a price decrease, as the loss in revenue from lower prices can be offset by a smaller drop in quantity sold. Thus, the relationship between price changes and total revenue depends on the elasticity of demand.
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