Where did the saying bigger is better come from?

The saying "bigger is better" reflects a cultural belief that larger size often equates to greater quality or value. This notion can be traced back to various contexts, including consumerism, where larger products or services are often marketed as more desirable. It is also prevalent in societal norms, where physical size or wealth is sometimes associated with success or superiority. The phrase has been widely popularized in advertising and media, reinforcing the idea that bigger is inherently more advantageous.