What are the Merits and Demerits of internet marketing?

ADVANTAGES OF ECOMMERCE

1. Faster buying/selling procedure, as well as easy to find products.
2. Buying/selling 24/7.
3. More reach to customers, there is no theoretical geographic limitations.
4. Low operational costs and better quality of services.
5. No need of physical company set-ups.
6. Easy to start and manage a business.
7. Customers can easily select products from different providers without moving around physically.

   Challanges of e commerce

• Technological challenges

1. Security
2. Web site issues
3. Technology issues including costs,
4. software, infrastructure
5. Managerial challenges
6. People and organisational issues
7. Obtaining senior management backing
8. Business challenges
9. Customer service