Why should you begin a case analysis with a financial analysis?

Beginning a case analysis with a financial analysis provides a clear understanding of the organization's current economic health and performance metrics. It helps identify key financial trends, strengths, and weaknesses that can inform strategic decisions. By establishing a quantitative baseline, stakeholders can better evaluate the implications of various strategic options and their potential impact on profitability and sustainability. This financial grounding ensures that subsequent analyses are rooted in the realities of the organization's fiscal situation.