Who did Adidas buy Reebok from?

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2026-07-27 23:21

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Adidas bought Reebok from the American company Authentic Brands Group (ABG) in a deal that was finalized in 2021. The acquisition was part of Adidas's strategy to strengthen its position in the North American market and enhance its brand portfolio. The deal was valued at approximately $2.5 billion.

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