What is Lowe's Mission Statement?

Lowe's is in the business of providing products to help our customers build, improve and enjoy their homes. Our goal is to out-service the competition and be our customer's first choice store for the products.

google.com/books?id=E1zIw3-2gWoC&pg=PA288&lpg=PA288&dq=lowe%27s+mission+statement&source=web&ots=ayKPg4EeKc&sig=EQ1XtZAUg8lPr8-oIAnQjHhzK6A&hl=en&sa=X&oi=book_result&resnum=3&ct=result#PPA288,M1">http://books.google.com/books?id=E1zIw3-2gWoC&pg=PA288&lpg=PA288&dq=lowe%27s+mission+statement&source=web&ots=ayKPg4EeKc&sig=EQ1XtZAUg8lPr8-oIAnQjHhzK6A&hl=en&sa=X&oi=book_result&resnum=3&ct=result#PPA288,M1

I don't question the source that seems to be axactly what lowe's business plan is. However as a publicly traded company the obvious mission is to make a profit for the share holders.