How does dell apply the selling concept of marketing?

DELL applies the selling concept of marketing by focusing on direct sales and customized solutions that meet specific customer needs. Through its build-to-order model, DELL emphasizes the importance of personalizing products, which helps to differentiate it from competitors. Additionally, the company utilizes aggressive marketing and sales strategies to promote its offerings, ensuring that potential customers are aware of the value and customization options available. This approach drives sales and builds customer loyalty by creating tailored experiences.