For the BlueCard (national) program, you may search for doctors or hospitals under the "Find a Doctor or Hospital" link of bcbs.com (the association website).
To search locally, it is best to use your local individual plan's website, which will also have a link to their provider directory. For instance, in Arizona, you would go to azblue.com, click on the "Members" tab, then in the "Just for Members > Select a Member Resource" dropdown in the right column, you would select "Find a doctor or hospital." To my knowledge, though individual websites are laid out differently of course, all the Blue plans have a similar thing.
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