To calculate Mary's estimated gross profit margin, first determine her total cost: she spends $40.00 on 8 widgets and adds $1.00 in enhancements for each, totaling $48.00. She sells each widget for $9.00, earning $72.00 for all 8 ($9.00 x 8). Her gross profit is $72.00 - $48.00 = $24.00. The gross profit margin is calculated as (Gross Profit / Revenue) x 100, which is ($24.00 / $72.00) x 100 = 33.33%.
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