What is the marketing objective of marks and Spencer?

The marketing objective of Marks & Spencer (M&S) primarily focuses on enhancing brand loyalty and expanding its customer base by offering high-quality products and a premium shopping experience. The company aims to strengthen its reputation for sustainability and ethical sourcing, appealing to environmentally conscious consumers. Additionally, M&S seeks to innovate and diversify its product range, particularly in food and fashion, to attract a wider demographic while maintaining its heritage of quality and value.