What is product line and product mix?

A product line refers to a group of related products offered by a company that share similar characteristics, functions, or target markets. For example, a beverage company may have a product line that includes various types of soft drinks. In contrast, a product mix encompasses the complete range of products that a company offers, including all its product lines and individual items. It reflects the overall assortment of products available to customers and can vary in depth and breadth.