This is a hard question to answer as it depends on your definition of "popular." I don´t think there can be just an answer, more of a discussion.
The World Tourism Organization (UNWTO) figures for 2006 show that France topped the list of arrivals with 79.1 million and Finland came bottom of the list (in 50th place) with 3.4 million. Obviously this must be one measure of popularity. But with nearly 200 countries which are members of the UN, that´s not going to be a definitive answer.
On an index of some concept such as "civilised standards" or "quality of life," there are many countries which have governments with terrible human rights records, where the standard of living is extremely low and where almost nobody thinks is a good place to live or visit, including its own citizens. This is almost impossible to pin down. For example, I´d imagine not many people would be optimistic about places like Northern Iraq (Kurdish area), Gaza Strip, Afghanistan or Somalia - which has had no effective government at all in nearly 15 years.
Hope this helps a bit, although I don´t see how anyone can really give a completely straight answer to this question. I´d be interested to see if anyone else can add some more to this discussion.
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