When did they stop calling bundaberg rum the famous bundaberg rum?

Bundaberg Rum has long been known as "the famous Bundaberg Rum," a moniker that reflects its iconic status in Australia. However, the brand officially dropped the term "the famous" from its marketing in 2018 as part of a rebranding effort. This change aimed to modernize the brand's image and appeal to a broader audience while still retaining its rich heritage.